2018 Municipal Election · New Westminster

Why Am I Seeing This Ad? An analysis of New West election ads on Facebook

If you’re on Facebook, you see ads. They slip into your feed with a little “sponsored” note underneath the ad author. Given it’s election season in New Westminster, if you’ve identified yourself as having anything to do with New Westminster you’ll get political ads for the various mayoral, city council, and school trustee candidates.

For every ad that’s on Facebook you can find out why you’re being shown the ad. Click on the three dots at the top right, then select “Why Am I Seeing This Ad?” and you’ll see the demographics that are being targeted with that specific ad.

I’ve done this for the New West political ads I’ve been shown, and here’s what I’ve seen:

Jonathan X. Cote

A couple of weeks ago I saw some of Jonathan Cote’s ads targeting people living in New Westminster who are older than 25. Unfortunately I neglected to get a screenshot. Since then it appears that he’s broadened his target demographic to people who are older than 18 who live in British Columbia.

New West Progressives

The New West Progressives are consistently targeting people near their business, and those who are older than 30 and live near New Westminster.

Chinu Das

Chinu Das’ ad campaigns are focused on people who like their page people aged 18 and older who live near New Westminster.

Patrick Johnstone

Patrick Johnstone’s campaigns target people aged 19 and older who live near New Westminster.

Nadine Nakagawa

Nadine Nakagawa’s campaigns focus on people aged 18 and older who live near New Westminster.

Mark Gifford

Mark Gifford’s campaigns focus on people interested in Education and (and I seem to be repeating myself here) people aged 18 and older who live near New Westminster.

Gurveen Dhaliwal

Gurveen Dhaliwal’s ads are being shown to, you guessed it, people aged 18 and older who live near New Westminster.

Caveats and Notes

I’m 42 and I live in New Westminster. I fall in all of the demographics listed, which is kind of obvious or else I wouldn’t be seeing the ads. There may be other more specific targeted campaigns that aren’t listed here (like the New West Progressives might have one targeting people younger than 30).

The voting age in British Columbia municipal elections is 18.

Leave a Reply

Your email address will not be published. Required fields are marked *