“It’s a bait-and-switch!”

Letter to Council, May 10, 2007:

…the proposed bylaw change will enable the developer to go as high as 30 storeys in sub-district 4, 18 storeys in sub-district 3

Zoning Amendment Bylaw No. 7145, 2007, Section 581.3, adopted July 14, 2008:

The maximum height and site coverage of all buildings and structures in each sub-district shall not exceed the height and site coverage set out below.

Sub-Districts 3(a), 3(b) and 3(c) (High Density Residential and Retail): 180 ft. / 45%

Found at Royal Columbian Hospital, February 2010:

(The first residential tower to be built is the left-most in the second picture, which looks to be 12 or 13 storeys high)

New West News Leader, September 16, 2010:

The second quarter of 2011 will see Wesgroup begin to market the first residential tower on the old Labatt Brewery grounds. Nonni said the building is still in the design development stage, but said it will likely be over 12 storeys high.

Render from Bluetree Homes website, January 2013:

(Again, the left-most residential tower, this time 14 storeys high)

New West News Leader, December 4, 2014:

The McBride-Sapperton Residents Association (MSRA) is upset the developer wants to build three 18-storey residential towers and a 30-storey tower along Brunette Avenue as part of its Brewery District development. They have accused Wesgroup of pulling a bait-and-switch from their original proposal of buildings that were much smaller in height.

New West News Leader, January 7, 2015:

“I’m sure the residents in the area will be glad to see three [fewer] storeys, but it’s sure not the eight they had been representing up until recently.”


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