Tag: mark gifford

Why Am I Seeing This Ad? An analysis of New West election ads on Facebook

If you’re on Facebook, you see ads. They slip into your feed with a little “sponsored” note underneath the ad author. Given it’s election season in New Westminster, if you’ve identified yourself as having anything to do with New Westminster you’ll get political ads for the various mayoral, city council, and school trustee candidates.

For every ad that’s on Facebook you can find out why you’re being shown the ad. Click on the three dots at the top right, then select “Why Am I Seeing This Ad?” and you’ll see the demographics that are being targeted with that specific ad.

I’ve done this for the New West political ads I’ve been shown, and here’s what I’ve seen:

Jonathan X. Cote

A couple of weeks ago I saw some of Jonathan Cote’s ads targeting people living in New Westminster who are older than 25. Unfortunately I neglected to get a screenshot. Since then it appears that he’s broadened his target demographic to people who are older than 18 who live in British Columbia.

New West Progressives

The New West Progressives are consistently targeting people near their business, and those who are older than 30 and live near New Westminster.

Chinu Das

Chinu Das’ ad campaigns are focused on people who like their page people aged 18 and older who live near New Westminster.

Patrick Johnstone

Patrick Johnstone’s campaigns target people aged 19 and older who live near New Westminster.

Nadine Nakagawa

Nadine Nakagawa’s campaigns focus on people aged 18 and older who live near New Westminster.

Mark Gifford

Mark Gifford’s campaigns focus on people interested in Education and (and I seem to be repeating myself here) people aged 18 and older who live near New Westminster.

Gurveen Dhaliwal

Gurveen Dhaliwal’s ads are being shown to, you guessed it, people aged 18 and older who live near New Westminster.

Caveats and Notes

I’m 42 and I live in New Westminster. I fall in all of the demographics listed, which is kind of obvious or else I wouldn’t be seeing the ads. There may be other more specific targeted campaigns that aren’t listed here (like the New West Progressives might have one targeting people younger than 30).

The voting age in British Columbia municipal elections is 18.

Kudos for the NWSS Funding Announcement

The New Westminster Secondary School replacement funding announcement has been a long time in coming, and correspondingly there has been a lot of work done behind the scenes. People like me often complain about the whole process without giving praise where praise is due, so let’s stop complaining and start praising!

First and foremost, the biggest kudos belong to Jonina Campbell, chair of the school board. She has worked long and hard to keep the pressure up in getting NWSS replaced. She is a tireless advocate for education in New Westminster and deserves all of the praise anybody could ever give her. I’ve been at DPAC meetings where she’s given updates, and I could tell she was getting a little frustrated with how long things were taking, but she was professional and collected throughout the entire process. Thank you Jonina!

Praise also to the two new members of the school board trustees: Kelly Slade-Kerr and Mark Gifford. They’ve also worked hard, not only to get everything lined up from the school board’s point-of-view, but by bringing a unified, harmonious, and level-headed voice forward on behalf of everybody involved in New Westminster. Previous school boards were fairly dysfunctional, and Slade-Kerr and Gifford both brought much-needed stability and unity to the table.

Kudos to Danielle Connelly and Mona Boucher for raising the pressure on behalf of parents. The rally brought the issue to the forefront in provincial media, and that pressure helped get the funding through.

Thanks also to Judy Darcy for organizing petitions and meeting with Mike Bernier daily to make sure that replacing NWSS was truly at the top of the Ministry of Education’s list.

There are probably countless staff members at School District 40 who have worked on the plans through this entire process, making sure that all of the boxes were checked, and they deserve our thanks as well.

We’ve been waiting a long time to thank someone for getting NWSS rebuilt, so let’s thank everybody I mentioned here!