Why Am I Seeing This Ad? An analysis of New West election ads on Facebook

If you’re on Facebook, you see ads. They slip into your feed with a little “sponsored” note underneath the ad author. Given it’s election season in New Westminster, if you’ve identified yourself as having anything to do with New Westminster you’ll get political ads for the various mayoral, city council, and school trustee candidates.

For every ad that’s on Facebook you can find out why you’re being shown the ad. Click on the three dots at the top right, then select “Why Am I Seeing This Ad?” and you’ll see the demographics that are being targeted with that specific ad.

I’ve done this for the New West political ads I’ve been shown, and here’s what I’ve seen:

Jonathan X. Cote

A couple of weeks ago I saw some of Jonathan Cote’s ads targeting people living in New Westminster who are older than 25. Unfortunately I neglected to get a screenshot. Since then it appears that he’s broadened his target demographic to people who are older than 18 who live in British Columbia.

New West Progressives

The New West Progressives are consistently targeting people near their business, and those who are older than 30 and live near New Westminster.

Chinu Das

Chinu Das’ ad campaigns are focused on people who like their page people aged 18 and older who live near New Westminster.

Patrick Johnstone

Patrick Johnstone’s campaigns target people aged 19 and older who live near New Westminster.

Nadine Nakagawa

Nadine Nakagawa’s campaigns focus on people aged 18 and older who live near New Westminster.

Mark Gifford

Mark Gifford’s campaigns focus on people interested in Education and (and I seem to be repeating myself here) people aged 18 and older who live near New Westminster.

Gurveen Dhaliwal

Gurveen Dhaliwal’s ads are being shown to, you guessed it, people aged 18 and older who live near New Westminster.

Caveats and Notes

I’m 42 and I live in New Westminster. I fall in all of the demographics listed, which is kind of obvious or else I wouldn’t be seeing the ads. There may be other more specific targeted campaigns that aren’t listed here (like the New West Progressives might have one targeting people younger than 30).

The voting age in British Columbia municipal elections is 18.

Jonathan X. Cote answered my questions!

Jonathan X. Cote is running for New Westminster Mayor, and he answered my questions!

1. There are two types of people in the world: people who like simple pop-culture “what type of cheese are you” quizzes that they can then share on Facebook, and people who don’t. Sadly, I don’t have a quiz for you but this is close enough: are you an order muppet or a chaos muppet? Which muppet are you?

Jonathan: Order Muppet

2. When was the last time you visited City Hall? What changes would you propose to make City Hall more welcoming? When was the last time you attended a City Council meeting? What changes would you propose to make City Council meetings more welcoming? Sorry, I guess that was kind of four questions.

A. Yesterday. (note: Jonathan sent the answers on October 5 so he means October 4.)

B. I think City Hall is a very welcoming place, but I would love to see the foyer opened up more to community events to allow residents to feel more connected to the hall.

C. October 1st (Last Council meeting of the term)

D. Council Karaoke???

3. Buy Low Foods recently shut its store in Uptown, leaving a hole in the market for grocery stores. What will you do to ensure that there is proper competition among grocery stores and a Save-On Foods opens in that location, restoring the competitive marketplace that the Competition Bureau foisted upon us in 2014?

My goal is to have every New Westminster resident live within a 5 minute walk to a park. I guess that could also extend to Save on Foods as well 😊

4. New Westminster has a number of advisory committees, task forces, and working groups. Upon being elected, which one would you like to chair the most and why? No need to restrict yourself to an existing one either, if you feel strongly that a new one needs to be formed (that you’d obviously chair) feel free to answer that!

The Mayors Council. (Don’t tell Derek)

5. What is your favourite neighbourhood, and why is it Brow of the Hill?

As someone with three daughters, I have learned not to play this game. Nice try Brad 😊

6. The process leading up to and including the public hearing for the temporary modular housing in Queensborough was… challenging, to say the least. This question is only for the non-incumbent candidates: on the final motion to amend the OCP and rezone the property to allow the temporary modular housing, how would you have voted? Please note that you may describe why you would have voted a particular way, but you must say whether you would have voted in favour of or against the motion on the table.

Note: Jonathan is an incumbent and thus didn’t have to answer this question. He voted in favour of the motion on the table.

7. Who would be on your sasquatch hunting team?

Chinu Das: Her PHD in Planning would come in handy for the search.

Patrick Johnstone: I think he wrote a blog about this once.

Jaimie McEvoy: His encyclopedic knowledge of the history of sasquatches would be an asset.

Nadine Nakagawa: Who wouldn’t want the 2017 New Westminster Citizen of Year on the team.

Chuck Puchmayr: Raising cattle has prepared him well for this hunt.

Mary Trentadue: Mary would provide the ever important small business perspective to the hunt.

8. How do you propose engaging with renters, new immigrants, and youth?

In 2016 the Mayors Task Force on Public Engagement completed its work and released its final report on how the City of New Westminster can improve its public engagement processes. Two of the big themes that emerged out of the work of the task force was that the city needed to adopt strategies to make it easier for resident to participate in public engagement and that the city needed to work harder to hear from voices that are not usually captured with traditional forms of public engagement. One of the most accessible facilities in the city is our public libraries. Our libraries attract a wide demographic of people and are often the first point of contact a city has with new residents. It is these factors that make our libraries the ideal location for public engagement hubs.

9. With absolutely no apologies to Chris Campbell, what would your entrance music be? Please note that if you dare pick We Built This City by Starship you are hereby banned from ever running for public office ever again.

Rocky Theme Song

Thank you Jonathan!

Angela Sealy answered my questions!

Angela Sealy is running for New Westminster City Council, and she answered my questions!

1. There are two types of people in the world: people who like simple pop-culture “what type of cheese are you” quizzes that they can then share on Facebook, and people who don’t. Sadly, I don’t have a quiz for you but this is close enough: are you an order muppet or a chaos muppet? Which muppet are you?

Angela: I am more ordered.

2. When was the last time you visited City Hall? What changes would you propose to make City Hall more welcoming? When was the last time you attended a City Council meeting? What changes would you propose to make City Council meetings more welcoming? Sorry, I guess that was kind of four questions.

City Hall does require some structural upgrades.

3. Buy Low Foods recently shut its store in Uptown, leaving a hole in the market for grocery stores. What will you do to ensure that there is proper competition among grocery stores and a Save-On Foods opens in that location, restoring the competitive marketplace that the Competition Bureau foisted upon us in 2014?

I believe we can invite grocery stores to come but I think the grocery store industry has a policy about location which would prevent another Save-on-Foods from opening in that location. I would also need to see a study of why Buy-Low was closed.

4. New Westminster has a number of advisory committees, task forces, and working groups. Upon being elected, which one would you like to chair the most and why? No need to restrict yourself to an existing one either, if you feel strongly that a new one needs to be formed (that you’d obviously chair) feel free to answer that!

I would continue on the committee I am on at the moment and that is the Multicultural Advisory Committee.

5. What is your favourite neighbourhood, and why is it Brow of the Hill?

I love New Westminster each area has its own charm.

6. The process leading up to and including the public hearing for the temporary modular housing in Queensborough was… challenging, to say the least. This question is only for the non-incumbent candidates: on the final motion to amend the OCP and rezone the property to allow the temporary modular housing, how would you have voted? Please note that you may describe why you would have voted a particular way, but you must say whether you would have voted in favour of or against the motion on the table.

The issue was passed and there is rule that we should not revisit decisions unless we have new information, at this time I don’t have any new information.

7. Who would be on your sasquatch hunting team?

Dean Martin if he were still alive.

8. How do you propose engaging with renters, new immigrants, and youth?

I have a certificate from SFU in Dialogue and Civic Engagement and my consulting business is about community engagement and various forms of dialogue.

9. With absolutely no apologies to Chris Campbell, what would your entrance music be? Please note that if you dare pick We Built This City by Starship you are hereby banned from ever running for public office ever again.

What a Wonderful World by Louis Armstrong

Thank you Angela!

Harm Woldring answered my questions!

Harm Woldring is running for New Westminster Mayor, and he answered my questions!

1. There are two types of people in the world: people who like simple pop-culture “what type of cheese are you” quizzes that they can then share on Facebook, and people who don’t. Sadly, I don’t have a quiz for you but this is close enough: are you an order muppet or a chaos muppet? Which muppet are you?

Harm: Neither

2. When was the last time you visited City Hall? What changes would you propose to make City Hall more welcoming? When was the last time you attended a City Council meeting? What changes would you propose to make City Council meetings more welcoming? Sorry, I guess that was kind of four questions.

I visited City Hall to file my Nomination Papers in September to enter the race for Mayor. I work Monday evenings and can’t make it to Council Meetings. I used to have staff but after nearly 6 years of nearly continuous road closures I’ve been kind of busy trying to survive and provide services to my clients and employment for my, now, very limited staff.
While I’d love to have attended many council meetings to support citizen’s and residents in their fight to get heard in a city that listen’s but doesn’t hear I think all the changes that will be needed to make City Hall and Council more welcome is to replace Council and end 15 or more years Labor dominated councils that are more about enriching a few at the top while using the dues paid by the most vulnerable members of City staff to buy their election.

3. Buy Low Foods recently shut its store in Uptown, leaving a hole in the market for grocery stores. What will you do to ensure that there is proper competition among grocery stores and a Save-On Foods opens in that location, restoring the competitive marketplace that the Competition Bureau foisted upon us in 2014?

New West will continue to struggle to provide a mix of retail and commercial businesses and services to the public as long as it continues to overtax its commercial properties. At 3.6 times the residential rate, which is one of the highest in the Metro region, commercial enterprises will continue to favor neighboring communities that are committed to being more than a bedroom community.

4. New Westminster has a number of advisory committees, task forces, and working groups. Upon being elected, which one would you like to chair the most and why? No need to restrict yourself to an existing one either, if you feel strongly that a new one needs to be formed (that you’d obviously chair) feel free to answer that!

One of New Westminster’s strengths is its many community associations like Residents Associations, BIA’s and its large and heavily involved social service societies. In our 21st century tech oriented society we should be moving ahead using modern technology tools to improve community involvement and move the discussion with citizen’s about our future of our community to consensus building instead of pitting neighbor against neighbor. I would explore using technologies like Unanimous AI to firstly find out what issues are most important to our citizens and then use this interactive, real-time technology to build a consensus on where we, as a City, should be going in the future.

5. What is your favourite neighbourhood, and why is it Brow of the Hill?

I don’t have a favorite neighborhood. I live on the Quay in the winter, across from City Hall in the summer (I am technically homeless since I don’t have a permanent residential address. I do have two very comfortable places to live but they are other people’s homes that are vacant for extended periods. My occupancy of these homes provides their owners with a sense of security and provides the owners with continuous insurance coverage during their extended absences) and my business is downtown. I lived in Sapperton some 45 years ago.

6. The process leading up to and including the public hearing for the temporary modular housing in Queensborough was… challenging, to say the least. This question is only for the non-incumbent candidates: on the final motion to amend the OCP and rezone the property to allow the temporary modular housing, how would you have voted? Please note that you may describe why you would have voted a particular way, but you must say whether you would have voted in favour of or against the motion on the table.

I believe this issue was, to use your word, challenging because, as is often the case in our City, residents didn’t feel included and heard. We need to move our public processes to the beginning of these discussions and look to building consensus as opposed to constantly creating divisions and controversy.

7. Who would be on your sasquatch hunting team?

I don’t believe in hunting.

8. How do you propose engaging with renters, new immigrants, and youth?

I believe I’ve already answered that. Everyone in our community should have a voice. I’d like to include the groups you’ve mentioned but also include the hundreds or thousands of people in our community that are supported by the numerous charitable and service organizations that help and serve them but who don’t get a direct voice in any of the discussions about our City’s future.

9. With absolutely no apologies to Chris Campbell, what would your entrance music be? Please note that if you dare pick We Built This City by Starship you are hereby banned from ever running for public office ever again.

The Times They Are A Changing by Bob Dylan

Thank you Harm!

Benny Ogden answered my questions!

Benny Ogden is running for New Westminster City Council, and he answered my questions!

1. There are two types of people in the world: people who like simple pop-culture “what type of cheese are you” quizzes that they can then share on Facebook, and people who don’t. Sadly, I don’t have a quiz for you but this is close enough: are you an order muppet or a chaos muppet? Which muppet are you?

Dr Teeth, while not loud or in-your-face, he is comfortable surrounded by anyone, including both Animal, and Zoot.

2. When was the last time you visited City Hall? What changes would you propose to make City Hall more welcoming? When was the last time you attended a City Council meeting? What changes would you propose to make City Council meetings more welcoming? Sorry, I guess that was kind of four questions.

I haven’t been able to spend very much time at city hall

3. Buy Low Foods recently shut its store in Uptown, leaving a hole in the market for grocery stores. What will you do to ensure that there is proper competition among grocery stores and a Save-On Foods opens in that location, restoring the competitive marketplace that the Competition Bureau foisted upon us in 2014?

I would be hesitant to interfere that way into the market. Buy-Low failed because it couldn’t compete with both Save-on and Wal-mart so close by. I see no reason to force another business into that position.

4. New Westminster has a number of advisory committees, task forces, and working groups. Upon being elected, which one would you like to chair the most and why? No need to restrict yourself to an existing one either, if you feel strongly that a new one needs to be formed (that you’d obviously chair) feel free to answer that!

Environmental Initiatives. We need to find ways to encourage people to creatively look for ways to encourage people to do things for the environment.

5. What is your favourite neighbourhood, and why is it Brow of the Hill?

I live in Brow of the Hill.

6. The process leading up to and including the public hearing for the temporary modular housing in Queensborough was… challenging, to say the least. This question is only for the non-incumbent candidates: on the final motion to amend the OCP and rezone the property to allow the temporary modular housing, how would you have voted? Please note that you may describe why you would have voted a particular way, but you must say whether you would have voted in favour of or against the motion on the table.

I would have voted against it. It was just simply too divisive to the local community.

7. Who would be on your sasquatch hunting team?

Scooby Doo and mystery Inc. – Those guys find everything.

8. How do you propose engaging with renters, new immigrants, and youth?

I really don’t know. That is a really complicated issue. One idea could be to advertise in the local paper for them to meet with me at a local coffee shop.

9. With absolutely no apologies to Chris Campbell, what would your entrance music be? Please note that if you dare pick We Built This City by Starship you are hereby banned from ever running for public office ever again.

That answer is only too easy. Elected by Alice Cooper.

Thank you Benny!